BettingEdge Malta is looking for a CRM Marketing Manager to own retention, lifecycle campaigns, and player engagement across multiple brands. You will work with CRM platforms, BI tools, and creative teams to deliver personalised campaigns.
Responsibilities:
- Plan and execute CRM campaigns across email, SMS, and push
- Segment player audiences and optimise lifecycle flows
- Report on campaign performance and retention metrics
Requirements:
- 3+ years CRM experience, ideally in iGaming or fintech
- Strong data and segmentation skills
- Experience with CRM tools such as Optimove, Salesforce, or Braze
