Role signal
€35,500 - €54,000/year
Estimated by Impjieg based on Malta market benchmarks for iGaming roles in Malta. Employer has not disclosed exact pay.
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Position Overview
The Global Brand Manager plays a pivotal role in managing our sportsbook brand equity across all markets (both existing and new), defining clear and compelling points of difference versus competitors in line with the brand’s positioning, and ensuring these are communicated effectively and consistently across all key marketing channels within a sportsbook and online gaming environment.
This individual will work closely with internal teams and external agencies to develop and execute marketing strategies and campaigns across all communication channels (including but not limited to ATL, social media, influencer partnerships, and PR), with a strong focus on sports-led storytelling, major sporting events, and sportsbook customer engagement.
By personally leading a number of marketing initiatives, they will also facilitate smooth communication within the organization and help build strong relationships with key stakeholders in a highly regulated sportsbook industry.
Develop and maintain global brand guidelines (including minor local adaptations if needed) and collaborate with internal teams to ensure consistent application across all channels in a sportsbook environment.
Support the development, management, and execution of brand campaigns to drive overall brand awareness
Contribute to defining and implementing the brand strategy in line with marketing plans and overall business objectives, with a clear focus on sports betting propositions.
Assess the potential of new markets (geographies and products) and help define strategies for successful entry, considering local regulations and consumer behaviors.
Support the development of new marketing channels to drive sportsbook customer acquisition and maximize the value of existing audiences.
Manage all social media channels (e.g., Facebook, Instagram, X, and other relevant platforms), including strategy, editorial planning aligned with live sports moments, monitoring, and optimization recommendations.
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This role was sourced from Silverspin. Applications are handled directly on their careers site.
You'll be taken to Silverspin's site to finish applying.
Oversee relationships with brand ambassadors, athletes, or partners, recommending ways to leverage their profiles to enhance sportsbook brand equity and managing related activities.
Collaborate with external agencies to plan and execute ATL/BTL campaigns and media strategies around key sporting events and tournaments.
Stay up to date with sportsbook, iGaming, and sports marketing trends, identifying opportunities for brand growth and recommending actionable plans.
Prepare and present regular reporting summaries for stakeholders, highlighting key metrics, insights, and next steps.
Support legal and compliance activities for marketing campaigns, including contract reviews and coordination with legal teams in a sports betting regulatory framework.
The above duties provide a generic description of the Employee’s day to day responsibilities but should in no way be deemed to be an exhaustive list. Additional related, duties may be assigned by the Line Manager in line with business exigencies and continuity.
At Silverspin, we’re not just about work—we’re about passion, innovation, and community. Joining us means you’ll be part of a team that celebrates creativity, supports professional growth, and values every voice. We’re committed to making Silverspin a place where you’ll be excited to come to work every day (and maybe have a little fun along the way!). 🎉💼 We offer:
Competitive Salary & Benefits
Growth & Development Opportunities
Creative and Collaborative Environment
Silverspin is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Sourced from Silverspin. Apply on the company's site.
